PPR

Sell out or survival?

Do you like supporting your local independents, small designers, etc? You may find yourself surprised how corporate they actually are. In the world of fashion this is happens more often than you realise, designers will sell their name and subsequently step back from playing a key role. I wonder are they selling out or perhaps they do it out of necessity to survive and expand?

To understand better, it would be useful to have a look at who owns who? Between two luxury power players, Kering, and LVMH, they own over 20 of the worlds biggest luxury fashion brands. During the late 1980s up to the mid 1990s intelligent mergers, aggressive investments combined with ageing founder-designers such as Cristobal Balenciaga and Yves Saint Laurent opened the door to easy pickings. By the turn of the millenium this put Kering and LVMH in prime position to dominate the luxury sector.


Like most people, Yves Saint Laurent called time in the early 2000s, today completely absorbed into Kering it’s one of it’s key brands and as allowed the name and classic designs like the Paris shoe pictured here to live on

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