Irregular Choice

Designer Intro: Irregular Choice

Welcome to the psychadelic world of Irregular Choice, the moment you step into their Carnaby Street flagship, and you feel like you’re on an acid trip (yes that does somewhat date me…), you’re plunged into a Wonderland of gnomes, unicorns, and jedis made of every imaginable colour. But it’s all real, you can genuinely have a pair of shoes where the heels are bunny rabbits.


These rabbits are genuinely available to adorn your feet. Aren’t they the cutest?

Founder, designer, and maverick, Dan Sullivan wanted to completely break the rules, go against the establishment, the resulting outlandishness of Irregular Choice shoes means you can make that bold statement without having to go to vertiginous stilettos. The shoes are going to be so loud that many people prefer to tone down the rest of their outfit keeping the shoes as a focal point, equally you can keep in the spirit of Dan and Irregular Choice, and simply wear whatever takes your fancy, the madder the better.

>